When it comes to building your business, a lot of gurus out there are promoting the importance of building your personal brand. Guy Kawasaki isn't buying it.
This Silicon Valley investor, author and brand evangelist for companies like Apple, Mercedes-Benz and Canva would much rather have you spend your precious time providing the best service or creating the most value with your product than working on how many Twitter followers you have.
As a budding entrepreneur, this conversation gave me a solid jolt and repositioned me to head in the right direction. I need to provide value first and then my personal brand will follow.
What are we covering today?
Guy and I chat about:
- His thoughts on the current social media landscape
- How he balances fatherhood and his work life
- Why entrepreneurs should strive to make meaning, not money
It was an absolute honor speaking with a global business magnate like Guy Kawasaki. You're going to love his insights and candid opinions. He doesn't pull any punches and it's refreshing.
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About Our Guest: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). Guy held roles as the chief evangelist of Apple and a trustee of the Wikimedia Foundation.
He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Money Master of the Week
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FEATURED ARTICLE: 7 Best Debt Consolidation Loans Available in 2018
Guy’S RESOURCES mentioned
Art of the Start by Guy Kawasaki
APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki
The Art of Social Media by Guy Kawasaki
If You Want to Write by Brenda Ueland
Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini
MKM Resources Mentioned
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I’d love to hear from you!
If you’d like your question featured on the show, reach out and let me know. It would be my honor to support you in your journey toward financial freedom.
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I do believe in building your personal brand but only with the right purpose and strong foundation. It is important not to blindly following gurus’ instructions by just throwing your name out to let everyone know you.
I do believe in stepping up and be a thought leader by being authentic, providing value and engaging your customers through building real relationships and trust. Be of value and change people’s lives for the better and naturally, people come to you with a level of trust.
Great interview and at least I know I am on the right track.
Thank you! I’m glad to hear this resonated with you. If we all do our best to build the best product and provide the best service, success will follow.