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January 15, 2018

Why Entrepreneurs Should NOT Focus on Building A Personal Brand – with Guy Kawasaki


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When it comes to building your business, a lot of gurus out there are promoting the importance of building your personal brand. Guy Kawasaki isn't buying it.

This Silicon Valley investor, author and brand evangelist for companies like Apple, Mercedes-Benz and Canva would much rather have you spend your precious time providing the best service or creating the most value with your product than working on how many Twitter followers you have.

As a budding entrepreneur, this conversation gave me a solid jolt and repositioned me to head in the right direction.  I need to provide value first and then my personal brand will follow.

What are we covering today?

Guy and I chat about:

  • His thoughts on the current social media landscape
  • How he balances fatherhood and his work life
  • Why entrepreneurs should strive to make meaning, not money

It was an absolute honor speaking with a global business magnate like Guy Kawasaki. You're going to love his insights and candid opinions. He doesn't pull any punches and it's refreshing.


About Our Guest:  Guy Kawasaki

Guy Kawasaki Speaking

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz  and an executive fellow of the Haas School of Business (UC Berkeley). Guy held roles as the chief evangelist of Apple and a trustee of the Wikimedia Foundation.

He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Money Master of the Week

Congratulations to Liz from Canada for achieving a net worth of $100,000 by the age of 26!

After graduating from college with zero debt and buying her first investment property, she has carved a clear path to reach true financial freedom at a young age.

Liz from Canada is our Money Master of the Week!
Liz from Ambitious Adulting
Liz from Canada

You can learn more about Liz's adulting success at Ambitious Adulting.

If you have a financial victory you want to share on this show, please leave me a voicemail (or email) and include the following: name, location, your big win and how you did it.

Your story will inspire others to save more, make more and plan for their family’s future.

Show Resources

Show Sponsor

Student Loan Hero

FEATURED ARTICLE:  7 Best Debt Consolidation Loans Available in 2018

Guy’S RESOURCES mentioned

Guy's Website

Art of the Start by Guy Kawasaki

APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki

The Art of Social Media by Guy Kawasaki

If You Want to Write by Brenda Ueland

Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini

MKM Resources Mentioned

Join the MKM Community for January’s Young Family Wealth Playbook (Free)

Support this Show

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I truly appreciate the support everyone!


I’d love to hear from you!

If you’d like your question featured on the show, reach out and let me know. It would be my honor to support you in your journey toward financial freedom.

Leave me a voicemail or connect with me on TwitterFacebook or shoot me an email.

Carpe Diem Quote

“The value we provide most to others is the same value we appreciate most from others.”

– Simon Sinek

Where are you in your entrepreneurial journey?

Andy Hill

Andy Hill, AFC® is the award-winning family finance coach behind Marriage Kids and Money - a platform dedicated to helping families build wealth and happiness. With millions of podcast downloads and video views, Andy’s message of family financial empowerment has resonated with listeners, readers and viewers across the world. When he's not "talking money", Andy enjoys being a Soccer Dad, singing karaoke with his wife and relaxing on his hammock.


  • I do believe in building your personal brand but only with the right purpose and strong foundation. It is important not to blindly following gurus’ instructions by just throwing your name out to let everyone know you.

    I do believe in stepping up and be a thought leader by being authentic, providing value and engaging your customers through building real relationships and trust. Be of value and change people’s lives for the better and naturally, people come to you with a level of trust.

    Great interview and at least I know I am on the right track.

    • Thank you! I’m glad to hear this resonated with you. If we all do our best to build the best product and provide the best service, success will follow.


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Marriage Kids and Money Podcast

About Marriage Kids & Money

The Marriage Kids and Money Podcast is dedicated to helping young families build wealth and happiness.

With over 400 episodes and counting, we share interviews with wealthy families, award-winning authors, and personal finance experts to help you find your version of family financial independence.

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