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July 24, 2017

Building a Six Figure Conference from Scratch – with Philip Taylor


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This fall, I’m attending a conference called FinCon. This 3-day event focuses on the business of personal finance media. Bloggers, vloggers and podcasters from all around the country come to grow their small business and learn how to provide the most value to their audience.

Given that I’m slightly obsessed with personal finance, I am pumped to attend this conference. I’ll be like a kid in a candy store jumping from session to session. I’ve never been to a personal finance focused event like this before but I’m feeling very excited my first experience.

Conferences, like FinCon, can be an excellent way to create a physical meeting place for all things associated with a brand, a message or a movement. Brand evangelists, passionate gurus and engaged followers all come together in one place to learn, grow and network with like-minded people.

Oh, and they can also be a lot of fun with drinks, parties, and live music!


Starting a conference is no small task. In fact, it can take a lot of patience, time and capital to get it done right. But if you're successful, not only can you create an impactful in-person event, you can create a profitable business for yourself as well.

I invited Philip Taylor (PT) to chat with us today about his adventures in building FinCon from the ground up. PT is an industry veteran having written for businesses and publications like US News and World Report, ING Direct and TurboTax. He’s been in the personal finance media industry for 10 years. Given that I’ve been in it for like 10 minutes, it was an honor to speak to PT about all things blogging, podcasting and, of course his baby, FinCon.

Philip Taylor
Philip Taylor (PT), Founder of FinCon

What are we covering today?

PT and I chat about:

  • How FinCon started
  • The steps he took to grow his conference from 250 people in 2011 to 1500 in 2017
  • How he’s been able to turn this event into a six figure business

If you’re looking to start your own conference or you just like hearing entrepreneurial success stories, this conversation is for you.

Click the play button above or listen on iTunesGoogle Podcasts or Stitcher.

Show Resources

US Legal Forms: Get your Will started today my friends! (This is an affiliate link that will support this show – Thank you!)

US Legal Forms

PT Money:  PT's site with resources and his podcast Masters of Money

FinCon:  Learn about FinCon and purchase tickets

Thanks for Listening!

If you enjoyed this episode, here are some excellent ways to help out the Marriage, Kids and Money Podcast:

I truly appreciate the support everyone!

Carpe Diem Quote

“Timing, perseverance, and 10 years of trying will eventually make you look like an overnight success.” – Biz Stone (Co-Founder of Twitter)

Who else is headed to FinCon?

Do you think your brand is conference-worthy?

Andy Hill

Andy Hill, AFC® is the award-winning family finance coach behind Marriage Kids and Money - a platform dedicated to helping families build wealth and happiness. With millions of podcast downloads and video views, Andy’s message of family financial empowerment has resonated with listeners, readers and viewers across the world. When he's not "talking money", Andy enjoys being a Soccer Dad, singing karaoke with his wife and relaxing on his hammock.


  • I’ll be there! Last year was my first and it was awesome! Though I’m such an introvert, I mostly kept to myself :( Definitely looking forward to breaking out if my shell this year!

    • Last year was my first too! I can’t wait for year #2!

      Come say hi when you’re there. It’d be great to meet you!

  • I’ve been to every Fincon except the 1st one (our first child was born a few weeks earlier!) and it’s amazing what Phil’s been able to accomplish in just a few short years. Fincon is great and won’t disappoint, I look forward to listening to the podcast.

    • So glad to hear I’m coming to such an excellent conference this year! I have a much better appreciation for the event now after my conversation with PT. He’s built his business based on solid principles of communication, trust and genuinely providing value to his listeners, readers and conference attendees. I hope to see you there this year Jim! I have a lot to learn.

    • Absolutely PT! Best of luck with another successful year with FinCon.


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Marriage Kids and Money Podcast

About Marriage Kids & Money

The Marriage Kids and Money Podcast is dedicated to helping young families build wealth and happiness.

With over 400 episodes and counting, we share interviews with wealthy families, award-winning authors, and personal finance experts to help you find your version of family financial independence.

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